Best of the Best
Selling what are essentially raffle tickets, offering the chance to win a supercar, the prize being on display in airport departure lounges, was evidently such a good idea that the company behind the concept, Best of the Best (BOTB), subsequently achieved PLC status.
Presentation was and is clearly vital, and it wasn't long before BOTB approached Prolyte Group's creative division, Litestructures, to produce for them a display stand format which would enhance sales. The stand illustrated (at Gatwick South Terminal) supports two road-legal supercars, and provides integrated power and AV connectivity, using Cat5 cabling, courtesy of DigiTruss. The structure itself uses LiteDeck and polished AstraLite AO3 modular components, adapted to accommodate cabinets for point-of-sale materials, arresting LED lighting and video display monitors.
BOTB understands that impactful display is crucial in stimulating sales. Prolyte Group understands how to achieve this.